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Online Reputation Management

In the words of Warren Buffett, “It takes 20 years to build a reputation and just 5 minutes to ruin it.”

What’s more, research clearly shows that social media users commonly feel such reputational harm would not happen to them or their employer, until it actually does.

Consider this: How much training have your teams had with regard to creating, sharing or exchanging information, ideas, pictures and videos in virtual communities and networks? Especially when you understand the vast landscape of platforms: Instagram, WhatsApp, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, YouTube, Quora, Soundcloud, Reddit, TikTok, Tinder, Medium, Twitch, and Discord. To name a few.

Do you know just how many apps, games, platforms your employees use online? And yet their reach may be in the thousands.

(a) social networking sites (such as Facebook and LinkedIn);

(b)  video and photo sharing sites (such as YouTube, Snapchat, Instagram, Pinterest, TikTok);

(c)  micro-blogging sites (such as Twitter and Tumblr);

(d)  forum and discussion groups

(e)  wikis and online encyclopaedias and collaborations (such as Wikipedia);

(f)  media sites hosting articles with comments (such as the “comments” feature on news sites);

(g)  podcasting sites (such as SoundCloud, PodBean);

(h)  online gaming platforms; and gaming discussion forums (Discord);

(i)  geo-spacial tagging sites (such as Facebook check-in)

Are you aware of the extent of your company’s risk?

(a) your staff’s anonymity online is not guaranteed. Anyone who posts material online should assume that their identity and the nature of their employment can be revealed;

(b)  material posted online lasts even after you have deleted it and may be replicated endlessly, through sharing and re-posting;

(c)  material posted online may also be sent to recipients who you never expected to see, or who may view it out of context;

(d)  the speed and reach of content posted on social media means that comments posted online are available immediately to a wide audience; and

(e)  social media platforms’ security settings are not a guarantee of privacy, and material posted in a relatively secure setting can still be copied and reproduced elsewhere.

Is your policy relevant / up-to-date considering the rapid changes in apps and social media?

Corporate social media policies are irrelevant, out-of-date, and therefore a risk to the company’s reputation. These documents need to align with risk, compliance and IT, but social media and reputation management flies under the radar, until the company finds themselves in the media, with no defence.

Relevant and up-todate social media policy is critical to corporates who will need to show that they have done everything in their power to train and educate their employees in the areas of diversity, empathy, respect, privacy, confidentiality and security. A customer expects this as a norm, but how can corporates manage thousands of employees in this regard.

Training. Policy. Clear consequences.

Employee advocacy

A company’s employees are its most powerful ambassadors with networks of their own that reach into hundreds of thousands, if not millions. When embraced, educated and supported, these employees, can share a story like wildfire.

Supporting the company’s thought leaders on social media channels like Facebook, Instagram, Twitter, Linkedin, and YouTube, to on-share/retweet company press releases, social media posts and information can dramatically change the outcome of a campaign.

But employees need to understand the power and importance of their voice, and how to use it.

Educate your teams now about risks online. Because those risks may catch up with your brand in the near future.

MySociaLife takes corporates and medium-size businesses through the labyrinth of potential social media pitfalls, unpacking how ubiquitous smart devices offer the promise of efficiency and skills development in the one hand, and distraction and reputational risk in the other. Moreover, as specialists in how this predicament has come about, we help managers and executives understand the reality of what is happening in the workplace, and how little so many adults know and understand with respect to bringing the brand into disrepute and destroying years of brand marketing.

In addition, we examine the more invisible emotional and mental wellness consequences spanning self-esteem, anxiety, depression, as well as workplace intimidation, racism and sexism.

Workplace Risks Online 0
Understanding the app landscape 0
Digital work/life balance 0

What Psychologists Say About Us

We started out by testing our content with our toughest audience – mental health specialists – before we moved to focus on schools and parents

Course Director
Dean McCoubrey

A parent of teens and pre-teens, Dean has been an expert in traditional, digital and social media for over 20 years. From this perspective, he realised that kids could benefit from guidance around the evolving nature of the media. His passion is education and guidance for young learners to develop their awareness and resilience.

Consultant Child Therapist
Dr. David Rosenstein

David Rosenstein works with children, teenagers, and adults in the areas of anxiety and depression, as well as phobias, obsessive-compulsive disorder (OCD), panic, psychological trauma, separation anxiety, sleep disturbances, and ADHD: ``Dean has tirelessly researched, networked, trialed and consulted with experts to provide a balanced view on the technology, mental health dangers, and the solutions that extend into forming positive habits and developing an awareness of what is right and wrong, safe or strong.``

Project Manager
Mary-Ann Hut

Mary-Ann is an amazing organiser. She has the ability to retain a phenomenal amount of information, collate and then organise it into actions to be completed. Her skills extend into social media and digital marketing as well as direct communications and managing partner relationships. She's a real gem.

MSL on social media: Follow us @MySociaLifeSA

How We Do What We Do

Technology is a runaway train. Somehow we have to try to keep up, for our kids’ sake.

Extensive research

MySociaLife has been the end result of two years of extensive research and collaboration

Daily Alerts

We receive daily bulletins from our partners or peers globally to track technology and cases

Brains Trust

We combine the insights from leading educators, teachers and a group of parents and learners to stay abreast of ``reality``

Global partners

We have commenced discussions with local and international partners that specialise in different areas of relevance - cyberbullying, sexting, privacy, latest apps

The Inside Track

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Contact us if you would like a quote for digital and social media training, or to collaborate!

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Unit G1 Victoria Junction Gate 5

123 Prestwich Street, Greenpoint, Cape Town, 8001

Email: info@mysocialife.com

Phone: +27 83 455 4808

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