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Online Reputation Management

In the words of Warren Buffett, “It takes 20 years to build a reputation and just 5 minutes to ruin it.” What’s more, research clearly shows that social media users commonly feel such reputational harm would not happen to them or their employer … until it does.

Consider this: How much training have your teams had with regard to creating, sharing or exchanging information, ideas, pictures and videos in virtual communities and networks? Especially when you understand the vast landscape of platforms: Instagram, WhatsApp, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, YouTube, Quora, Soundcloud, Reddit, TikTok, Tinder, Medium, Twitch, and Discord. To name a few.

Do you know just how many apps, games, platforms your employees use online? And yet their reach may be in the thousands.

(a) social networking sites (such as Facebook and LinkedIn);

(b)  video and photo sharing sites (such as YouTube, Snapchat, Instagram, Pinterest, TikTok);

(c)  micro-blogging sites (such as Twitter and Tumblr);

(d)  forum and discussion groups

(e)  wikis and online encyclopaedias and collaborations (such as Wikipedia);

(f)  media sites hosting articles with comments (such as the “comments” feature on news sites);

(g)  podcasting sites (such as SoundCloud, PodBean);

(h)  online gaming platforms; and gaming discussion forums (Discord);

(i)  geo-spacial tagging sites (such as Facebook check-in)

Are you aware of the extent of your company’s risk?

(a) your staff’s anonymity online is not guaranteed. Anyone who posts material online should assume that their identity and the nature of their employment can be revealed;

(b)  material posted online lasts even after you have deleted it and may be replicated endlessly, through sharing and re-posting;

(c)  material posted online may also be sent to recipients who you never expected to see, or who may view it out of context;

(d)  the speed and reach of content posted on social media means that comments posted online are available immediately to a wide audience; and

(e)  social media platforms’ security settings are not a guarantee of privacy, and material posted in a relatively secure setting can still be copied and reproduced elsewhere.

Is your policy relevant / up-to-date considering the rapid changes in apps and social media?

Corporate social media policies are irrelevant, out-of-date, and therefore a risk to the company’s reputation. These documents need to align with risk, compliance and IT, but social media and reputation management flies under the radar, until the company finds themselves in the media, with no defence.

Relevant and up-todate social media policy is critical to corporates who will need to show that they have done everything in their power to train and educate their employees in the areas of diversity, empathy, respect, privacy, confidentiality and security. A customer expects this as a norm, but how can corporates manage thousands of employees in this regard.

Training. Policy. Clear consequences.

Employee advocacy

A company’s employees are its most powerful ambassadors with networks of their own that reach into hundreds of thousands, if not millions. When embraced, educated and supported, these employees, can share a story like wildfire.

Supporting the company’s thought leaders on social media channels like Facebook, Instagram, Twitter, Linkedin, and YouTube, to on-share/retweet company press releases, social media posts and information can dramatically change the outcome of a campaign.

But employees need to understand the power and importance of their voice, and how to use it.

Educate your teams now about risks online. Because those risks may catch up with your brand in the near future.

MySociaLife takes corporates and medium-size businesses through the labyrinth of potential social media pitfalls, unpacking how ubiquitous smart devices offer the promise of efficiency and skills development in the one hand, and distraction and reputational risk in the other. Moreover, as specialists in how this predicament has come about, we help managers and executives understand the reality of what is happening in the workplace, and how little so many adults know and understand with respect to bringing the brand into disrepute and destroying years of brand marketing.

In addition, we examine the more invisible emotional and mental wellness consequences spanning self-esteem, anxiety, depression, as well as workplace intimidation, racism and sexism.

Workplace Risks Online 0
Understanding the app landscape 0
Digital work/life balance 0

What Psychologists Say About Us

We started out by testing our content with our toughest audience – mental health specialists – before we moved to focus on schools and parents

MSL on social media: Follow us @MySociaLifeSA

A trusted fit to train your team(s)

“It takes 20 years to build a reputation and just five minutes to ruin it” – Warren Buffett


20 years as media experts


Working for a long list of industry leaders, understanding corporate guidelines


Dynamic, entertaining and honest presentations


Our work on reputation management requires acting as an extension of the brand and marketing team

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Unit G1, Victoria Junction, Gate 5

123 Prestwich Street, Greenpoint, Cape Town, 8001

Email: info@mysocialife.com

Phone: +27 83 455 4808