In the words of Warren Buffett, “It takes 20 years to build a reputation and just 5 minutes to ruin it.”
What’s more, research clearly shows that social media users commonly feel such reputational harm would not happen to them or their employer, until it actually does.
(a) social networking sites (such as Facebook and LinkedIn);
(b) video and photo sharing sites (such as YouTube, Snapchat, Instagram, Pinterest, TikTok);
(c) micro-blogging sites (such as Twitter and Tumblr);
(d) forum and discussion groups
(e) wikis and online encyclopaedias and collaborations (such as Wikipedia);
(f) media sites hosting articles with comments (such as the “comments” feature on news sites);
(g) podcasting sites (such as SoundCloud, PodBean);
(h) online gaming platforms; and gaming discussion forums (Discord);
(i) geo-spacial tagging sites (such as Facebook check-in)
(a) your staff’s anonymity online is not guaranteed. Anyone who posts material online should assume that their identity and the nature of their employment can be revealed;
(b) material posted online lasts even after you have deleted it and may be replicated endlessly, through sharing and re-posting;
(c) material posted online may also be sent to recipients who you never expected to see, or who may view it out of context;
(d) the speed and reach of content posted on social media means that comments posted online are available immediately to a wide audience; and
(e) social media platforms’ security settings are not a guarantee of privacy, and material posted in a relatively secure setting can still be copied and reproduced elsewhere.
Corporate social media policies are irrelevant, out-of-date, and therefore a risk to the company’s reputation. These documents need to align with risk, compliance and IT, but social media and reputation management flies under the radar, until the company finds themselves in the media, with no defence.
Relevant and up-todate social media policy is critical to corporates who will need to show that they have done everything in their power to train and educate their employees in the areas of diversity, empathy, respect, privacy, confidentiality and security. A customer expects this as a norm, but how can corporates manage thousands of employees in this regard.
Training. Policy. Clear consequences.
A company’s employees are its most powerful ambassadors with networks of their own that reach into hundreds of thousands, if not millions. When embraced, educated and supported, these employees, can share a story like wildfire.
Supporting the company’s thought leaders on social media channels like Facebook, Instagram, Twitter, Linkedin, and YouTube, to on-share/retweet company press releases, social media posts and information can dramatically change the outcome of a campaign.
But employees need to understand the power and importance of their voice, and how to use it.
MySociaLife takes corporates and medium-size businesses through the labyrinth of potential social media pitfalls, unpacking how ubiquitous smart devices offer the promise of efficiency and skills development in the one hand, and distraction and reputational risk in the other. Moreover, as specialists in how this predicament has come about, we help managers and executives understand the reality of what is happening in the workplace, and how little so many adults know and understand with respect to bringing the brand into disrepute and destroying years of brand marketing.
In addition, we examine the more invisible emotional and mental wellness consequences spanning self-esteem, anxiety, depression, as well as workplace intimidation, racism and sexism.
"You left me with clear understanding that our children are in trouble"
Clearly, you know this topic from the inside-out and you have a manner and style of presenting that makes techno-phobes like the staff here grasp the roles these devices play in our patient’s lives. I think what really stood out for me was the sharing of your own personal experiences with your children – the point being this matters to you. Though your talk to us was short and a condensed version, it left me with clear understanding that our children are in trouble, with the failure of older generations to manage this technology unleashed, qualifying to be seen as “psychological neglect”. We are placing them at risk and the excuse of “don’t know how it works” just isn't good-enough.
"Social media and the digital world need our urgent attention in terms of the good, the bad and the ugly."
"This presentation provides an up-to-date, accessible and thoughtful guide to the rapid advances and changes in social engagement through social media. We have to keep up to date and keep thinking and engaging with this evolving, shifting, influential and habit forming part of our lives and those of the children and adolescents for whom we are responsible.”
"Dean McCoubrey has developed something unique in the world of parenting that nobody else seems to be addressing"
"If you are one of those parents who are afraid of words like ‘app’, ‘bandwidth’, ‘streaming’, and ‘MMO’, then you might not be aware of the risks that the digital world creates, not just for you, but for your digital native child. Dean McCoubrey has developed something unique in the world of parenting that nobody else seems to be addressing: building digitals values into your parenting plan for the child of the 21st century. Dean is passionate about media, and he is able to use his passion to educate us, as parents, about the risks and responsibilities of raising digital natives."
A parent of teens and pre-teens, Dean has been an expert in traditional, digital and social media for over 20 years. From this perspective, he realised that kids could benefit from guidance around the evolving nature of the media. His passion is education and guidance for young learners to develop their awareness and resilience.
David Rosenstein works with children, teenagers, and adults in the areas of anxiety and depression, as well as phobias, obsessive-compulsive disorder (OCD), panic, psychological trauma, separation anxiety, sleep disturbances, and ADHD: ``Dean has tirelessly researched, networked, trialed and consulted with experts to provide a balanced view on the technology, mental health dangers, and the solutions that extend into forming positive habits and developing an awareness of what is right and wrong, safe or strong.``
Mary-Ann is an amazing organiser. She has the ability to retain a phenomenal amount of information, collate and then organise it into actions to be completed. Her skills extend into social media and digital marketing as well as direct communications and managing partner relationships. She's a real gem.
MySociaLife has been the end result of two years of extensive research and collaboration
We receive daily bulletins from our partners or peers globally to track technology and cases
We combine the insights from leading educators, teachers and a group of parents and learners to stay abreast of ``reality``
We have commenced discussions with local and international partners that specialise in different areas of relevance - cyberbullying, sexting, privacy, latest apps
The Blog from MySociaLife
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123 Prestwich Street, Greenpoint, Cape Town, 8001
Phone: +27 83 455 4808