We are now an ambassador for the world’s leading online safety organisation!!

We have just been announced as a Common Sense Education Ambassador for the 2021-2022 school year. Already a Certified Common Sense Teacher, the invitation to become a global Ambassador means more parents, teachers and learners in South Africa can be provided with access to the world’s leading online safety resource, helping kids to be safer and smarter in a complex digital landscape of games and pop culture apps like TikTok, Omegle and Snapchat. This comes at a time where many students are reporting hours more screen time per day, increased mental health concerns, obsessive use of games and social media, and access to age-inappropriate content.


An independent, non-profit and research-backed resource, Common Sense Media, based in San Francisco, has been a leading global source of entertainment and technology recommendations for families and schools since 2003. Every day, millions of parents and educators trust their vast library of reviews that rate apps, games, movies, and TV shows so parents can feel secure about the entertainment choices they make for their kids. Their advocacy work highlights legislation related to technology and identifies solutions that protect consumer privacy, push for better connectivity for students and families, and hold tech companies accountable to ensure a healthy internet for all. Social media once again dominated the news in October after Frances Haugen, Facebook’s whistleblower declared the social media giant’s knowledge of the harm that their platform has on teen mental health.  

“There’s a huge amount of work to do in South Africa around online safety. And we need access to the world’s best resources. Ever since we started out a few years ago, we have had so much respect for CEO, Jim Steyer, and his team at Common Sense. We even flew to meet their team in New York two years ago, and later spoke again with their Vice President in San Francisco,” says Dean McCoubrey, our founder. “We are one of the few organisations in the world that train five different audiences – teens and pre-teens, and then parents, teachers and mental health professionals. This means that we can help get the Common Sense message into South Africa, and out to both learners and the adults that guide and care for them,” he adds. 

As an ambassador, we will play a role in elevating Common Sense Education resources, providing feedback to the global organisation and supporting fellow educators as they guide students to become learners, creators and leaders in this digital age. We will complete a number of activities such as hosting two professional learning events in South Africa during the school year, showcasing the work they’ve done using Common Sense Education resources. Our training team will also be upskilled via mini-webinars and receive ongoing support from global experts.

Ambassadors receive access to exclusive information and materials, via previews of new resources and materials to share in their own training, plugging into a larger audience of teachers and students around the world, and attending global conferences.


“It’s been a huge year for us. We have been shortlisted as Startup Company of the Year at the GESS Education Awards 2021 in Dubai, which will be announced in the middle of the month. And this work with Common Sense will only deepen the expertise that we already have,” McCoubrey concluded. “We are excited about what we can do for online safety in South Africa and Africa.”