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GenZ Expert Dean McCoubrey

YouthQuake! Marketers, brace yourselves.

by GenZ Expert Dean McCoubrey. If you’ve ever watched a rally (no, not political), you’ll probably remember the wide-eyed unpredictability of every turn, the careful observation of the navigator to manage the terrain, and the damaging cost of reading the road incorrectly. As someone who owns a marketing agency, and also an education company that focuses …

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Social Media Filters: A Cause of Body Dysmorphia or Just A Form of Creative Expression?

Have you taken a selfie lately and been compelled to swipe through the filters to find the perfect one that gives you that extra glow? Well, it’s safe to say that filters have revolutionalized the selfie game. In fact, 87% of teens aged 13-21 use a filter on social media.  So what’s drawing teens so …

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The Ukraine War on TikTok: What We and Our Children Can Learn From It

– Article written by Havana Dauncey TikTok is becoming the most popular app in our teens’ and pre-teens’ lives. Despite the 13+ age limit, children aged 4-15 are spending an average of 75 minutes on TikTok per day. As a parent or teacher, you can’t help but wonder what they’re watching on there for that …

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TODAY, World Youth Skills Day: Unemployment driving unrest in South Africa

Is there a way we can reverse youth unemployment in this country?  In the midst of South Africa’s deep unrest, 15th July is World Youth Skills Day. Tragically, the country’s youth unemployment rate reached a new record of 32.6%, the highest since the quarterly labour force survey began in 2008, totalling 7.242 million people out of …

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Child Online Safety Index 2020

Online Safety Index highlights SA kids’ vulnerability

South Africa’s children are the second most likely in the world to be exposed to risky content, including violent or sexual content, second only to Thailand. This is according to the DQ Institute’s 2020 Child Online Safety Index (COSI) which helps nations better understand their children’s online safety status  The COSI also notes that South African children are …

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